For individuals and companies, It is impossible to build a brand without using social media platforms nowadays. I recently read The art of social media power tips for power users book is written by Guy Kawasaki and Peg FitzPatrick.
The Art of social media: Power tips for power users
The first reason I choose this book is the rich experience of Guy Kawasaki and Peg Fitzpatrick in social media management. He is a chief evangelist at Canva designing company, and He was a chief evangelist at Apple and Motorola. Peg is a Social media strategist and director at Kruessler inc. She had successfully delivered many social media campaigns for Google, Motorola, Audi, and Canva.
This book talks about how to lay a strong social media foundation both for an individual and company. This book lists around 120 easy to read steps about social media platforms like Facebook, Google+, Twitter, Instagram, LinkedIn, YouTube, SlideShare, and Pinterest.
All these 120 steps categories into how to write a great profile, how to write a great content, How to write a great post, How to manage comments and How to integrate social media and Blogging, How to run live programs, How to run google hangouts, How to avoid overconfidence and how to optimize for individual platforms.
In the end, This book takes a practical case study (How to launch a book) and explains How to use all these tips and tricks. This Book also lists tools and websites wherever necessary. But most of the tools like Likealyzer, PostPlanner, and Klout had stopped their service as of now.
This is one of the disappointments for me regarding this book.
Some important points I learned from this book.
- Create a strong profile on every social media platform that should give a great impression for the opposite person under 5 seconds.
- Plan your content and schedule it using tools like SproutSocial, HootSuite, or Buffer.
- Content curation is important as much as a content generation.
- Make use of Facebook groups, Google+ circles/communities, and Twitter Lists to spread the content and brand on social media.
- Try to tell a visual story as much as possible.
- Write a post that gives value to the user and avoid writing if you can not add value to the user.
- Do not forget to include hashtags and increase discoverability.
- Write posts in as many languages as possible
- Be positive while replying to comments and do not take anything personally.
- If required delete a comment, block, or report a person.
- Add a share button to your blog and add social media posts to your blog.
- Create a mail list and share your blog articles with your mail list.
- Don't call yourself an expert and Don't ask your readers to share your posts.
- Use personalized connection request on the LinkedIn
- Create a Slideshare presentation and share it on Linkedin.
- Start collaborative boards on Pinterest
- Create a visual story on Twitter
- Use popular hashtags on Instagram
- Interact with other pages as much as possible.
- Integrate your Facebook page with the Instagram page.
The book contains 120 highly practical tips and tricks mentioned above.
Few missing things in this book are like below.
- Most of the time, This book talks only about a strong social media foundation but does not talk about growth activities/tips for the social media brand.
- This book does not talk about the strategy required for creating hashtags on social media platforms.
- Most of the tools like LikeAlyzer, Post planner and Klout mentioned in this book are not present as of now.
Overall This book is highly recommended for building great social media brands.
Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded. digitalmarketing.schoolReplyDelete
Social media marketing provides your business with one of the most direct lines of communication with your target audience possible. Being able to connect with customers, respond to their questions and address their concerns in real time is invaluable, especially while consumers are spending more time online than ever. Beanie Media Search Engine OptimisationReplyDelete
Whether you are looking to get a new website made or want to revamp your existing one to improve its impact and performance, you need to find a good web design company that’s the right fit for your business. Ad Words ManagementReplyDelete
Great survey, I'm sure you're getting a great response.ReplyDelete
Social media post scheduler Thanks for a very interesting blog. What else may I get that kind of info written in such a perfect approach? I’ve a undertaking that I am simply now operating on, and I have been at the look out for such info.ReplyDelete
Starting a digital business indeed requires time, effort, and a proper digital marketing strategy in place. If you fall short on any aspect, you are bound to fail. https://tkmkt.comReplyDelete
This information is meaningful and magnificent which you have shared here about theReplyDelete
The Art of social media. I am impressed by the details that you have shared in this post and It reveals how nicely you understand this subject. I would like to thanks for sharing this article here.Internet marketing company
You've provided some very useful information. I'm glad I came into this article because it provides a lot of important information. Thank you for sharing this story with us. best smm panel for instagramReplyDelete
I have been searching for such an informative post for many days and it seems my search just ended here. good work. keep posting. If you want to get Information about amazing dating sites usa visit our website.ReplyDelete
لديك قدرة حقيقية على تكوين مادة مفيدة لنا. لقد قمت بمشاركة منشور رائع حول جفاف الحلق الشديد . نحن ملتزمون جدًا بمساعيك في مشاركة هذه المعلومات معنا.ReplyDelete
I generally check this kind of article and I found your article which is related to my interest amazing dating sites USA. Genuinely it is good and instructive information. Thankful to you for sharing an article like this.ReplyDelete
This post is really awesome. Genuinely i like this blog. It gives me more useful information. I hope you share lots of things with us .Business consultancy in singaporeReplyDelete
This article content is really unique and amazing. This article really helpful and explained very well. So I am really thankful to you for sharing keep it up..ReplyDelete
This content article is very informative. It helps me a lot to for increasing social media power. You can find Professional SEO Cheltenham for a professional seo service.ReplyDelete
This is actually good to read content of this blog. A is very general and huge knowledgeable platform has been known by this blog. I in reality appreciate this blog to have such kind of educational knowledge. Smm panelReplyDelete
You have done good work by publishing this article here. I found this article too much informative, and also it is beneficial to enhance our knowledge. Grateful to you for sharing an article like this. facebook photo likesReplyDelete
Also, there are some acceptable ones out there as well! I'm simply more knowing with regards to where I invest my energy and cash now and I quit pursuing the following sparkly proposition." Online Performance Marketing Specialist Agency.ReplyDelete
Fast-track your data analytics and machine learning cours with guaranteed placement opportunities. Most extensive, industry-approved experiential learning program ideal for future Data Scientists.ReplyDelete
Thank you for sharing good knowledge and information How To Deal With A Negative Partner In A Relationship . It's very helpful and understanding. as we have been looking for this information for a long time.ReplyDelete
I admire this article for the well-researched content and excellent wording. Read more info about dating service orange county. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much.ReplyDelete
Excellent knowledge, I am very much thankful to you that you have shared good information with us. Here I got some special kind of knowledge and it is helpful for everyone. Thanks for share it. pls visit our website Keyword">web design Vancouver WAReplyDelete
Wow its a very good post. The information provided by you is really very good and helpful for me. Keep sharing good information.ReplyDelete
I got know your article’s content and your article skill both are always good.Thanks for sharing this article this content is very significant for me.ReplyDelete
Social Media Marketing